Time: 10:00–11:30, Wednesday, May 13, 2026
Venue: Room 316, Yang Yongman Building, Minhang Campus, Shanghai Jiao Tong University
Speaker: Bai Hua
Lecture Abstract
This lecture systematically introduces the development overview, global academic book publishing layout and core strengths of Springer Nature Group. It sorts out the publishing categories, review mechanisms and communication characteristics of international English academic books. Combining practical experience, it elaborates on the key essentials, procedural nodes and common misconceptions of efficient collaboration with Springer Nature. It focuses on analyzing how to compile a Book Proposal with clear academic value, precise market positioning, and appeal to reviewers and editors. The lecture aims to help Chinese scholars publish academic monographs efficiently on world-class platforms and enhance their global academic influence.
Speaker Profile
Bai Hua is a Senior Editor for China at Springer Nature Group.